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More Remarks on the Tesco Data Play
A little while ago, I posted some notes I’d made whilst reading “Scoring Points”, which looked at the way Tesco developed it’s ClubCard business and started using consumer data to improve a whole range...
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Situated Video Advertising With Tesco Screens
In 2004, Tesco launched an in-store video service under the name Tesco TV as part of its Digital Retail Network service. The original service is described in TESCO taps into the power of satellite...
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So When Will We Start to See Live BIllboard Ads in Streetview?
Via this Google Maps Mania post, I see that a couple of views of the same spot in Google Streetview show slightly different things? Here are the URLs, just in case you;re wondering, with the...
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Tesco the Tech Company…?
In passing, a handful of things that recently caught my eye on Nick Lansley’s Tech for Tesco blog: - Tesco Freeview experiment: apparently, “Tesco.com R&D has been given access to a 32kbps...
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